#iias12 #petermorville

Planning for Strategic Design

In response to a manager’s query about how to plan products, Alan Kay famously remarked: “the best way to predict the future is to invent it.” His answer invokes a paradox at the heart of design: we can’t know the future, yet it’s what we design for. If we hope to practice design successfully in an era of rapid change, we must get better at planning.
To start, we must let go of “the plan” and embrace a dynamic way of planning that’s social, tangible, agile, and reflective. We must engage our colleagues and communities to align use cases, prototypes, and roadmaps with culture, governance, and process. In order to design sustainable programs, services, software, and experiences, we must also design the context.
In this workshop, we’ll cover:

  • The relationships between planning, information architecture, and strategic design.
  • How to integrate planning with Agile, Lean, and Design Thinking practices.
  • Tools and methods for individuals, teams, and cross-functional collaborations.

Along the way, we’ll collaborate on a series of dynamic “planning together” exercises that invite us all to share stories, solve problems, and invent better pathways for strategic design.

Where and when

  • Friday 26 October 2018
  • Magazzini del Cotone – Bora room
  • From 9:00 to 13:00
Buy your ticket
#iias12 #petermorville

Tomorrow’s Architects

We think we’re creating programs, services, and software. But we’re not. We are agents of change. Our systems shape belief and behavior at scale. Experience isn’t enough. Methods, metrics, culture, and governance are shifting.

As we strive to make sense of artificial intelligence, digital strategy, and the Internet of Things, it’s never been more vital to think expansively about how we organize the future. In this spirited talk about the design of paths and goals, Peter Morville builds upon his famous “polar bear book” to reframe vision, strategy, process, and the information architecture of time; and draws from his latest book Planning for Everything to reveal four principles and six practices essential for shaping the future.

Where and when

  • Saturday 27 October 2018
  • Magazzini del Cotone – Plenary hall
  • From 09:45 to 10:30
Buy your ticket

Peter Morville

Peter Morville is a pioneer of information architecture and user experience. He is best known as an author of the “polar bear book” on information architecture. Peter has been helping people to plan since 1994. Clients include AT&T, eBay, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, and the Ann Arbor District Library.

His latest book Planning for Everything is about the design of paths and goals. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.